THEY BOOK
THROUGH YOU
OR THEY BOOK
THROUGH THEM.
We outbid Booking.com on their own keywords and funnel guests directly to your reservation page — keeping 100% of the margin where it belongs.
Rooms filled this month · No OTA fee
The Commission Drain — By The Numbers
OTA Commission Drain
Per booking surrendered to Booking.com
Lost to OTAs Annually
Independent hotels in North America
of Travelers Book Direct
When shown equal pricing
Average ROAS We Deliver
Across our hotel portfolio
Every time a guest books through an OTA, you pay the toll.We end that.
The Maple House Inn
Woodstock, Vermont
The Problem
74% of bookings flowing through Expedia and Booking.com. Surrendering $11,200/month in commissions on a 14-room property. Repeat guests couldn't find the direct booking link.
90-Day Results
Direct Bookings
OTA Commissions Saved / Year
Return on Ad Spend
"We went from dreading the Expedia invoice to genuinely not caring about it. Direct bookings now cover our entire operating costs for the month."
Margaret Holloway — Owner, The Maple House Inn
Pre-Season Campaign Results
Direct Revenue YoY
Commissions Eliminated
Occupancy in Peak 6 Weeks
ROAS on $62K Ad Spend
To full occupancy
Total ad spend
Booking cost vs 19% OTA
Coral Crest Resort
Marathon, Florida Keys
The Problem
Peak season 14 weeks out. 62% occupancy via OTAs at 19–21% commission. Revenue manager had run Google Ads in-house — $8K/month with no conversion tracking, no bid strategy, no results.
"Peak season sold out. We turned away walk-ins. I've never had that problem before — and I hope I have it every year from now on."
Devon Marchetti — GM, Coral Crest Resort
Primary CTA
AUDIT MY
AD SPEND.
We'll pull your Google Ads data, benchmark it against our hotel portfolio, and tell you exactly how much you're leaving on the table — at no cost.
CAMPAIGN
ARCHITECTURE.
Four systems working in parallel. Every hotel gets a custom build, not a template campaign.
Keyword Conquest Strategy
We map every search term your guests use — branded, destination, and competitor — then build bid hierarchies that put you above OTA listings at a lower cost per booking.
Bid Logic & Automation
Target CPA set below your OTA commission rate. Smart bidding with dayparting, device adjustment, and audience layering. Every dollar works harder than your last campaign.
Landing Page Architecture
Dedicated booking pages with rate parity guarantees and direct-only perks. A/B tested headlines, trust signals, and frictionless booking widgets. Average 34% conversion lift.
Attribution & Revenue Reporting
Full-funnel tracking from search click to confirmed reservation. Monthly reports showing direct revenue, commission savings, and ROAS — the numbers your board actually cares about.
HOTEL PPC
BENCHMARK
REPORT 2026
See how your ad account compares to 40+ independent hotels. Average ROAS by property size, cost-per-booking benchmarks, and the 3 campaigns that drive 80% of direct revenue.
“Before Bookings, we were paying Expedia $28 on every $160 reservation. Now that same guest books direct at $9 cost. The math is embarrassing in retrospect.”
Priya Nair
Revenue Manager
The Sandstone Collection · Sedona, AZ
Hotel Accounts
Commissions Saved
Avg. Portfolio ROAS
Client Retention